Paid Per Click - Google Ads Advertising / Bing Ads
Serving Fairfield County CT, Westchester and Putnam County NY, but also nationwide
Why Using Google Ads?
PPC (paid per click) has as mission to get your message at the right audience, at the right time is the goal of Google Ads. Using advanced targeting strategies, we can help get a much better return of your ad spend and reduce wasted spend.
Google has advanced AI (artificially Intelligence) and ML (Machine Learning), but despite these features, a true Google Ads specialist can help guide and fine-tune this machine for superior results.
Google ads could be an important part of an holistic marketing strategy as using the paid channel will help the organic channel and visa versa.
Lead generation with Google Ads mostly uses text ads and Call-Only ads to attract customers at the bottom of the sales funnel. With correct targeting for location, age and the correct settings of keywords, we can adjust campaigns to reach a high performance: attract the right customer at the right time.
Another option is for new businesses to get their name out by using images and/or video ads. This system called Google Display Network is fairly cheap and you can get a lot of people to see your ads for a fairly cheap price in general.
Why Doing Google Ads with GYBO?
The GYBO PPC team has been working with Google Ads for over 9 years and for clients in several different business verticals and budgets varying from a few hundred a month to >$25oK a month. We have all Google Ads certifications , are a valued Google Partner.
I am also Dutch and I do not like throwing away money, so I will work with my clients and their goals to create smart campaigns that deliver an adequate return of ad spend (ROAS). Each campaign is manually set up and monitored and adjusted several times a week if necessary.
I have seen great results with ROAS of 500% in some cases and decreases in Cost Per Click and Cost per Conversions.
our open approach and honesty will also ensure that we will not just go in and start advertising, but it will be carefully planned and estimated and in some cases, it may not be a good channel and we will advise our clients.
Do not be afraid, we are more than willing to create a proposal and estimate before diving in. It CAN be a great addition to add next to SEO services and both channels can increase each other’s performance.