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Marketing Strategy for Medical Professionals
Website: Center for Hernia Repair
Industry: Medical Professionals
Company Size: Single Practitioner
The Goals:
– Stay Relevant to Competitors
– Maintain a High Quality Standard
– Don’t Engage in Aggressive Marketing
– Improve Website Visibility
The Project
Hernia Repair Center Wanted to Stay Relevant and On Top of National Competition
A hernia repair center in Sarasota, FL wanted to invest in marketing to stay in the game and understood the need to improve for Google. We knew that the site needed to drive more organic traffic and increase leads through solid SEO strategies.
GYBO’s goals were to:
- Expand on existing website content with SEO in mind
- Add relevant service pages based on Keyword Research
- Prepare a content strategy for relevant blog posts
- Improve the website architecture
- Increase internal linking
GYBO’s Marketing Strategy For Medical Professionals
This newly designed website has significant potential for growth through on-page SEO improvements, technical fixes, Local SEO, and conversion rate optimization.
During our brainstorming sessions, we discussed the doctor’s goal of showcasing his extensive experience throughout the site’s content, while maintaining a high level of quality — intentionally steering away from aggressive marketing tactics or “salesy” language.
01
Website Optimizations
Implementing correct keyword placements, expanding on content, organizing content, and expanding on Local SEO were the first steps to better results.
02
Technical Fixes
Fixing website speed issues, internal linking, Schema Markup and other technical improvements resulted in better indexing and crawlability of the website
03
StoryBrand
Storybrand messaging helps you connect with your audience. Speaking directly to them make them feel heard and understand what you do for them. This resulted in a homepage redesigh that helped increase his number of leads.
Effective Marketing Strategies Deliver Powerful Results for Healthcare Professionals
Dr. Yunis initially sought to maintain his relevance online — but with a strong marketing strategy, his website experienced a remarkable surge in both visitors and leads. Today, he’s expanded his focus to achieving national and even international visibility!
1100%
Organic Sessions
Sessions from Organic Search are up over 1100% from August 2021 to September 2023.
1657%
Ranking Keywords
The client saw more than a 1657% increase in total ranking keywords from August 2021 to September 2023.
214%
Lead Increase
They saw a substantial increase in number of leads coming from Google Search
The image above shows an increase of 1950% in FIRST PAGE ranking keywords!
The image below is showing the monthly sessions on his website. They went up from ~1500 monthly to 20K monthly!
The Center for Hernia Repair Experienced Remarkable Patient Growth
Through high-quality marketing efforts, the Center attracted a surge of highly qualified, high-converting leads — so much so that the doctor eventually had to refer patients to colleagues to keep up with demand.
“Gybo marketing has exceeded expectations . They are a pleasure to work with and are diligent and focused on marketing projects unique to my business. I highly recommend that you call them to discuss your marketing needs. Your business will boom after GYBO gets to work.”
Dr Yunis
/
Center of Hernia Repair
Your Goals…Our goals
Stellar Marketing Results for This Medical Professional
Website optimizations, keywords, technical and structural recommendations were implemented quickly for Center of Hernia Repair to see results growing to exceptional heights, while making sure the website maintained its high level or quality.
The collaboration & partnership with doctor Yunis, was/is instrumental to this success and after implementing Storybrand Messaging, his conversion rate went up and the lead quality improved.
We are still working together in May of 2025 and implemented an email marketing campaign with lead gen, LinkedIn strategy and now a website restructuring to keep optimizing for the new search features like AI and ChatGPT
— What Sets GYBO Marketing Apart
- Direct Access to Experts:
No middlemen, no outsourcing. You’ll work directly with the specialists handling your campaigns. - Transparent Deliverables:
We share everything with you, docs, sheets and crystal clear reporting - Collaborative Approach:
We partner with you to understand your vision and make it a reality. - Hands-On Implementation:
We don’t just plan; we execute with precision.