Content That Performs: Optimized for SEO and GEO
Serving Fairfield County CT, Westchester and Putnam County NY, but also nationwide
In the early days of search, all you needed was to climb the Google rankings. A top spot meant clicks, and clicks meant customers. But the digital world is shifting. If you’ve recently Googled something and received a full, AI-generated summary instead of a list of links—you’re already seeing the change.
This is the new reality of search. And it’s why GYBO Marketing now builds every content strategy around not just Search Engine Optimization (SEO), but also Generative Engine Optimization (GEO)—while staying true to the consistent, authentic brand voice that sets your business apart.
Believe in our demonstrated outcomes
The Search Landscape Has Changed
Today’s AI-driven search tools like Google’s Search Generative Experience (SGE), Bing AI, and Perplexity.ai are built to give users answers, not links. These tools gather content from across the web, summarize it, and deliver that summary front and center.
And while this shift brings innovation, it also presents a challenge: even if your website is quoted or referenced in those answers, the click-through rate (CTR) is significantly lower than traditional search. Users often find what they need without ever visiting your site.
So, is it worth it? Absolutely.
Because being cited by AI means credibility, visibility, and brand awareness—the very top of the funnel. GEO puts your brand in front of people who may never have discovered you otherwise. And if you’re only optimizing for old-school SEO, you’re not building for the future.
That said, showing up isn’t enough. What users read about your brand—whether it’s on your site or quoted in an AI-generated summary—needs to feel real, trustworthy, and on-message. That’s where brand consistency matters more than ever.
20+
Years of Experience
134%
Average Search Traffic Growth Year-Over-Year
How We Work
How GYBO Optimizes for Both SEO and GEO
At GYBO, we believe content needs to do more than rank. It needs to perform across every type of search experience—old and new. That’s why we’ve adopted the latest best practices from the groundbreaking paper “GEO: Generative Engine Optimization“ (Aggarwal et al., 2023), to help ensure your content isn’t just found, but featured—and always on-brand.
01
We Write for the Summary, Not Just the Search Result
Generative engines love clear, structured takeaways. We format content so it reads like something AI would quote:
- Pull-out points that get cited naturally
- Short, authoritative sentences
- Data and statistics with context
02
We Structure for Machine Understanding
It’s not just what you say—it’s how it’s marked up. We:
- Create FAQ blocks and direct answers for better AI inclusion
- Use heading hierarchies and schema markup
- Add semantic structure to reinforce meaning
03
We Build with GEO Benchmarks in Mind
Using the GEO-Bench methodology, we monitor how content performs inside AI-generated search results. We:
- Track where your brand appears in AI responses
- Adjust formats to increase mention and relevance
04
We Protect and Amplify Your Brand Voice
Authenticity is your biggest differentiator. We work closely with your team to:
- Match the tone, vocabulary, and values of your brand across all content
- Ensure every word feels human, helpful, and aligned with your customer experience
- Avoid generic, AI-sounding fluff and prioritize clarity and relatability
05
We Connect Content to Strategy
This isn’t about gaming the system. It’s about making sure your most valuable insights don’t disappear into the void. Our content drives brand discovery, then brings readers back with smart internal linking and lead gen strategies.
— What Sets GYBO Marketing Apart
- Direct Access to Experts:
No middlemen, no outsourcing. You’ll work directly with the specialists handling your campaigns. - Transparent Deliverables:
We share everything with you, docs, sheets and crystal clear reporting - Collaborative Approach:
We partner with you to understand your vision and make it a reality. - Hands-On Implementation:
We don’t just plan; we execute with precision.
Why Work with GYBO?
We know what it takes to grow your business today and tomorrow. For over 13 years, our expert team has been building results-driven strategies for businesses that need more than just vanity metrics. We’re a boutique agency, so when you work with us, you’re talking directly to the people doing the work—no middle layers, no fluff.
And we don’t just optimize content—we tell your story. Through a voice that’s unmistakably yours.
Let’s build content that ranks, gets cited, and gets remembered.
Talk to Us to get started—or request your Free SEO + GEO Audit and see where you stand in the evolving world of search.