Sheer Print Solutions: Competitive NY Digital Printing Rankings
Sheer Print Solutions provides commercial digital printing services in the highly competitive Digital Printing market in New York.
GYBO’s goals were to:
- Create new service pages
- Optimize existing service pages
- Create informative blog posts
- Improve local seo
GYBO's Strategy
Although we have a standard 6-month strategy, GYBO practices critical thinking and comes up with personalized strategies based on our clients’ individual needs.
After the 1st 6 months, our strategies evolve out of the data we have collected and make additional plans and recommendations over time.
Our client was heavily focused on ranking for the most competitive keyword. Since that would have been difficult, our strategy revolved around ranking for more specific service offerings that Sheer Print Solutions provides.
These inner pages started to rank and broadened his keyword universe with very relevant and specific keywords.
Listening
We listen to our clients in our sales and kick-off calls to ensure that the onboarding process and campaign strategies match our clients’ goals.
Through our ongoing communications, we discover our clients’ interests in new service offerings and whether they want to focus their marketing efforts on existing service offerings.
Clients often choose to prioritize their campaign efforts based on:
- Profitability
- Newness
- Increased demand
Or a variety of other business-lead decisions.
Strategizing
Our team reviewed Sheer Print Solution’s previous rankings against current pages to make recommendations for expanding or improving upon existing content to improve ranking potential.
Additionally, our strategists found opportunities to improve with:
- Location pages
- Backlink opportunities
- Featured snippet opportunities
Implementing
Once we identified opportunities based on keyword research and client input, we implemented strong content strategies including:
- Content strategy for blog posts
- Strategizing and expanding on low-content pages with higher traffic opportunities
- Securing backlinks
The Results
Sheer Print Solutions’ ranking terms and traffic have improved significantly and has seen a 560% increase in completions of the Request a Quote Form from Organic traffic alone.
Organic Traffic
New users from Organic Search are up over 204% since January 2021.
