Hernia Repair Center Wanted to Stay Relevant and On Top of National Competition
A hernia repair center in Sarasota, FL wanted to invest in marketing to stay in the game and understood the need to improve for Google. We knew that the site needed to drive more organic traffic and increase leads through solid SEO strategies.
GYBO’s goals were to:
- Expand on existing website content with SEO in mind
- Add relevant service pages based on Keyword Research
- Prepare a content strategy for relevant blog posts
- Improve the website architecture
- Increase internal linking
GYBO's Strategy
For the first 6-month strategy, we follow a mostly standard roadmap to lay the foundation for great SEO. However, the team at GYBO practices critical thinking and comes up with personalized strategies based on our client’s needs.
After the 1st 6 months, our strategies continue to evolve out of the data we have collected and the team creates a more customized roadmap for each 6-month period.
Our client’s primary desire was to increase traffic to the website and improve conversions without utilizing aggressive marketing techniques.
Listening
We listen to our clients in our sales and kick-off calls to ensure that the onboarding process and campaign strategies match their business goals. We can then ensure that we track and report on the appropriate metrics and KPIs.
Through our ongoing communications, we discover our clients’ interests in new service offerings and whether they want to focus their marketing efforts on existing service offerings.
Clients often choose to prioritize their campaign efforts based on:
- Profitability
- Newness
- Increased demand
- Increased competition
Or a variety of other business-lead decisions.
Strategizing
Our team reviewed this client’s website to discover that opportunities existed to:
- Add new service pages relevant to the business to build its keyword universe.
- Expand on and improve existing content for increased ranking ability.
- Provide prospective clients more information
Additionally, our strategists found opportunities to improve with:
- Location pages for Local SEO
- Technical SEO fixes based on our technical audit
- Featured snippet opportunities
Implementing
Once we identified opportunities based on keyword research and client input, we implemented strong content strategies including:
- Content strategy for blog posts
- Strategizing and improving low (or thin) content pages
- Improving the homepage for internal linking and adding more trust-building content
- Adding an Author Box on blog posts to follow Google’s best practices for E.A.T.
- Navigation restructuring to improve User Experience
The Results
In the last year, our client has seen an uptick in competition in the hernia repair space. But the results from organic traffic have improved significantly.
Organic Traffic
Sessions from Organic Search are up over 546% since August 2021.
Total Ranking Keywords
The client saw more than a 366% increase in total ranking keywords since August 2021.
Great Results in 1 Year
Content, technical and structural recommendations were implemented to provide ranking opportunities and Ux improvements.
Our SEO strategies continue to evolve as the business goals change and we expect to see continued traffic growth and revenue generation based on our communicative partnership.
Words from Dr Yunis:
