Content That Performs: Optimized for SEO and GEO In the early days of search, all you needed was to climb the Google rankings. A top spot meant clicks, and clicks meant customers. But the digital world is shifting. If you’ve recently Googled something and received a full, AI-generated summary instead […]
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Why Is My Website Losing Traffic? How to Fix Google Search Declines and Win Back Lost Visitors Have you noticed fewer people visiting your site lately? You’re not alone. Many business owners and marketing managers are seeing a drop in Google search traffic—and it’s more than just a fluke. Search
H1 Tags: What Are They and How Do They Help SEO? Search engine optimization, or SEO, is a series of best practices designed to bring targeted traffic from a search engine like Google to a website. SEO algorithms are complex and somewhat mysterious, but through trial and error – and
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Gobble Up SEO: The Turkey’s Guide to Better Rankings Who knew turkeys and SEO could be birds of a feather? On the surface, they might seem as far apart as stuffing and pumpkin pie, but these two share a surprising connection when it comes to seasonal marketing, content creation, and
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Understanding SEO Rankings: The Myth of Number 1 In the world of Search Engine Optimization (SEO), achieving the coveted number one ranking is often seen as the pinnacle of success. However, this perception can be misleading. While ranking high on search engine results pages (SERPs) is important, it does not
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Case Study: Enhancing Lead Generation Decisions with Advanced Analytics Funnel Exploration Introduction Our client, a renowned veterinary service with locations in Denver and Chicago, has always been committed to providing exceptional care for pets. To streamline their appointment process, our client implemented an online booking platform embedded via an iframe
Auto Repair SEO Tips that Drive Customers to Your Shop With the increasing prices of new and used cars, fewer people are replacing their vehicles than in previous years. Instead, they are reaching out to their local mechanics and auto repair shops to get the most life out of their
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5 Local SEO Tips for Doctors & Medical Professionals For many kinds of businesses, search engine optimization (SEO) is all about driving as much traffic to your website as possible. However, in the healthcare field, the strategy is far more complex. About 65% of all Google searches for health professionals
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How To Find Keywords For a Website If you’ve been in the digital marketing or SEO space for any amount of time, you will know how critical it is to find the right keywords for a website. Keywords are directly related to what the user is searching for, therefore, it
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Healthcare Digital Marketing More than half of all consumers (51%) used the internet to find healthcare providers according to a 2020 survey conducted by Press Ganey. According to Insider Intelligence, healthcare digital marketing spend is on the rise, as well. Healthcare organizations alone spent nearly $16 billion on digital advertising
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