Founder & CEO

I started GYBO because I genuinely care about my clients. It’s not just about rankings or clicks—it’s about giving you real results, clear guidance, and the kind of support that actually makes this process feel good. When you’re happy, I know I’m doing my job right.

Certified Digital Marketer with 16 years of experience working for various marketing startup agencies and award-winning SEO agencies. Her unique advantage comes from a broad set of marketing skills that enables her to be both a strategist and a doer.

SEO, Content & Brand Messaging Strategist

Amber Warner

As our content architect with a foundation in search optimization, Amber brings her eye for design and passion for doing good work for great people to GYBO Marketing and our clients.

Her 20+ years of design experience coupled with 11 years in digital marketing, SEO and multi-channel content strategy equips Amber to work in a wide range of industries and spaces.

By identifying and aligning marketing goals to your business goals, she delivers strategies to help you grow your business at the pace you want, in the areas you want.

“People are at the heart of every business. Learning to understand your customers’, clients’, and patients’ needs and desires is key to developing great content that not only gets businesses found online, but encourages authentic engagement that keeps them coming back again and again.”

When she’s not working, Amber teaches piano lessons to little in her local area — a small, active community just outside of Kansas City, KS. She enjoys mixing up a fresh loaf of zucchini or blackberry bread with produced picked from local farms. And if you ask, she likely has some crafty, creative project going on the side. 

When it comes to GYBO Marketing, she thrives in the collaborative environment Kirsten creates, and the broad range of clients we get to serve.

Kristin Kaplan

Kristin brings 18 years of digital marketing experience, gained primarily in agency settings. She partners with clients to develop and execute strategies designed to improve visibility, attract qualified traffic, and support sustainable growth. Her work spans paid search, SEO, AEO, content marketing, social media, and email marketing, with a focus on connecting strategy to measurable business goals.

She works closely with clients to identify where their digital presence can perform better, bringing together search visibility, paid media, content, and conversion opportunities into practical, cohesive strategies.

Kristin values the flexibility of working with GYBO Marketing, which allows her to do meaningful work for clients while being present for her family.

SEO, Paid & Social Media Strategist

PPC Specialist

Erica Fischer

Over the past 20+ years, I have managed multiple ads accounts and generated thousands of qualified leads across highly competitive industries — consistently delivering 3x–6x ROAS and slashing acquisition costs by up to 40% for my clients.

Specializing exclusively in Paid Search, I bring a proven methodology for transforming underperforming campaigns into scalable, high-ROI growth engines – without the guesswork or wasted spend.