About
GYBO
01
Vision
Kirsten Hopstaken
Founder / Owner
Founder of GYBO Digital Marketing
Certified Digital Marketer with 14 years of experience working for various marketing startup agencies and award-winning SEO agencies. Her unique advantage comes from a broad set of marketing skills that enables her to be both a strategist and a doer.
Being devoted to help her clients succeed, Kirsten builds strong client relationships and long-term engagements. Her clients frequently call out her ability and insights to be able to help on several fields of marketing as something that adds a tremendous value.
The service goes far beyond just SEO, content and advertising and touches on all aspects of marketing, and always with the client’s goal in mind.
GYBO has no problem implementing email marketing, go deep into technical website fixes and/or engage in advanced tracking setup.
Bringing in a small team to strengthen even further all the aspects of digital marketing with creative and content, GYBO marketing is now a strong micro-agency with devoted and motivated marketing professionals.
Outside of GYBO, Kirsten enjoys baking bread, music, the outdoors and also being a mom of her now teenage kids.
In Short
- 14+ years of experience
- Certified Digital Marketing Specialist
- Advanced SEO, Advanced PPC
- Web Developer Background
- Broad experience in various Digital Marketing Channels outside of SEO:
- email marketing, CRM System, A/B Testing, Conversion Rate optimizations, PPC, Landing pages, Tracking & Analytics.
- Management experience Defining & Executing SEO strategies for businesses of all sizes and lots of different business verticals
- I am flexible. My #1 goal is client success.
- #2 goal is presenting great results and being impactful
- Creative Mind
- Strong motivation and dedication, excellent organizer
- Loves building strong client relationships
02
People
GYBO Team
Amber Warner
SEO & Content Strategist
As our content architect with a foundation in search optimization, Amber brings her eye for design and passion for doing good work for great people to GYBO Marketing and our clients.
Her 20+ years of design experience coupled with 6 years in digital marketing, SEO and multi-channel content strategy equips Amber to work in a wide range of industries and spaces.
By identifying and aligning marketing goals to your business goals, she delivers strategies to help you grow your business at the pace you want, in the areas you want.
“People are at the heart of every business. Learning to understand your customers’, clients’, and patients’ needs and desires is key to developing great content that not only gets businesses found online, but encourages authentic engagement that keeps them coming back again and again.”
When she’s not working, Amber teaches piano lessons to little in her local area — a small, active community just outside of Kansas City, KS. She enjoys mixing up a fresh loaf of zucchini or blackberry bread with produced picked from local farms. And if you ask, she likely has some crafty, creative project going on the side.
When it comes to GYBO Marketing, she thrives in the collaborative environment Kirsten creates, and the broad range of clients we get to serve.
Bret Swanson
SEO Strategist
Bret Swanson is a seasoned digital marketing professional who thrives on creating strategies that make a difference. With years of experience in agencies, he specializes in customer marketing and demand generation, crafting strategies that connect with audiences and deliver measurable outcomes.
Bret’s background is primarily rooted in local SEO, leading many successful campaigns that have boosted businesses’ visibility in their local communities.
He uses tools like Google Analytics and HubSpot to drive targeted traffic and generate qualified leads.
In the realm of product management, Bret enjoys bringing innovative products to market. He ensures product strategies align with business goals, facilitating a smooth transition from concept to launch. His ability to adapt and quickly learn new environments and technologies helps him stay ahead in a rapidly changing industry.
Bret is dedicated to providing comprehensive sales support. Developing documentation and collateral that equip sales teams with the tools they need to succeed, ensuring their efforts align with the company’s objectives. His commitment to innovation and excellence drives him to deliver impactful solutions in the ever-evolving digital marketing landscape.
Mary Lofinmakin
SEO Specialist
Mary Lofinmakin is an experienced SEO professional with over 5 years of experience in the industry. She has a strong background in developing and executing effective SEO strategies for a diverse range of clients across various industries.
Throughout her career, Mary has worked with both small and large businesses, helping them improve their online presence and achieve their digital marketing goals. Her expertise includes keyword research, on-page optimization, technical SEO, content marketing, and link building.
Mary stays up-to-date with the latest SEO trends and best practices to ensure that her clients remain competitive in their respective industries. She is also proficient in using various SEO tools, such as Google Analytics, SEMRush, Ahrefs, and Moz.
Mary is passionate about helping businesses grow and thrive in the digital landscape. Her dedication to delivering results and her ability to work collaboratively with clients and colleagues make her an asset to any team looking to enhance their online visibility and increase organic traffic.
Kailee Robertson
SEO Writer
Kailee’s passion for writing began at a young age after realizing she actually enjoyed attending her junior high English class. From there, her writing journey continued as she combined her love for the written word plus an interest in telling stories to pursue work as a journalist.
She went on to graduate with a Bachelor’s degree in Communications with an emphasis in Broadcast Journalism. From newspaper and magazine writing to television and radio news reporting, Kailee especially appreciated the opportunity to conduct interviews and meet individuals from all walks of life.
While Kailee still considers herself a news enthusiast, she now takes pride in helping businesses grow and expand by doing what she loves – writing. As an SEO content writer, she strives to put together words in a meaningful and skilled way to present thoughts, information, research, and more. She is committed to creating quality and organic content in order to engage her audience, and most importantly, ensure that a client succeeds.
If she isn’t busy typing up a landing page or blog post, you can find Kailee carrying out her most cherished job title of wife and mother.
Mike Laura
PPC Strategist
Digital marketing professional with 8 years of experience in providing a wide range of industries with Google Ads Services. Masters degree in business management as well as a Bachelors Degree in Audio Engineering.
02
Partners
GYBO Tech Partners
Suncoast Web Studio
Owner of Suncoast Web Studio Babara Tierney has a tremendous experience in graphic design, print and website design,
Barbara has been in the design field for over 35 years — with her hands in many different areas of design work. From Corporate, Editorial, Direct Mail and Advertising to finally, 8 years ago, Website Design…
By bringing the best skills together and collaborating on projects, you can be sure that your project is in good hands!
Datatusk
Datatusk provides IT services centered around cloud-first software, digital, data and infrastructure. Datatusk provides end-to-end digital transformation services including custom software development, mobile application development for iOS and Android, website development, e-commerce and content management system integrations plus IT consulting and support.
Since 2011, Datatusk has provided exceptional service to over 60 clients across numerous industries including financial services, health care, high-tech, automotive and supply chain management.
Some of our many clients include Goya Foods, Citibank, Xerox, Mercedes-Benz, BNY Mellon, Virgin Pulse, John Jay College of Criminal Justice, New York Loan Company and Excellus.
03
We Support
GYBO Marketing is featured on Design Rush as one of the top Digital Marketing Agencies in Connecticut
04
Clients
